💻 Dive Deeper with Unibuddy: The Student is Now the Marketer: The Seven Steps to Creating a Student-to-Student Marketing Strategy that Sticks


The coronavirus pandemic propelled the world into a state of relentless change: The only constant is that things aren’t working the way they used to, and the same is true for your marketing. It’s harder to stand out. It’s challenging to keep up with the unrelenting pace of technology. It feels impossible to create meaningful connections with prospects at scale.

Join Kyle Campbell, author of The Chat newsletter and 10-year higher education marketer, for a new lens where your best students can drive results for your university. You will learn:

  • How we got here and what’s in store for the future
  • Why traditional forms of marketing and advertising are proving less effective
  • How the student voice wins against self-promotion almost every time
  • Why giving your students a platform is the key to conversations that convert
  • The framework for building your own student-to-student marketing strategy
  • How belonging is the new cornerstone for education marketers
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