Transactional messages associated with a form or event can be automatically triggered on a number of criteria, including:
- Upon Registration or Update
- Upon Registration
- Upon Registration (including related event registration)
- Upon Waitlist Registration
- Upon Waitlist Registration (including related event registration)
- Upon Move from Waitlist to Registered
- Upon Update
- Upon Cancellation
- Hours Before Deadline
- Hours Before Event
- Hours After Event
- Upon Decline
These types of communications can be utilized in a templates - allowing for a single dynamic message to apply to any number of individual forms or events.
Deliver messages can be set up as an ongoing mailing. These types of mailings allow for an email to automatically be sent any time a new record meets the defined criteria. For example, a single 'Happy Birthday' email can be configured to go out every day to everyone born on that date.
In addition to any recurring mailings, automated drip marketing campaigns can be built directly within Slate. Leveraging populations, communication flows can be defined and sent dynamically based on records in a particular population.
For example, a first-time donor may be placed into a 'First Time Donor' population. After 7 days of being in this population, the donor will receive an email describing how their gift is being used. Then on day 45 of being in that population, the donor will receive another stewardship email that describes the impact their gift has had on campus.