Ping Analytics

Ping Analytics provides a summarized interactive overview of basic Ping data organized by various methods.

To access Ping Analytics, navigate to the Database, and then Ping.

Overview Page

The Overview page provides the JavaScript snippet that needs to be added to a website’s HTML source to enable Ping tracking.

If Ping tracking has been enabled, a stacked column chart will display aggregated Ping data. The chart represents the total number of web accesses recorded on Ping-enabled pages, categorized by whether or not Slate was able to match access data to user data already in the Slate database. 

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  Tip

To add the Ping script on Slate-based pages, add the “Embed Ping on Slate Pages" configuration key, accessible via 'Configurations' in the database.

Destinations Page

Navigate to Destinations to view access counts for hosts and URLs on which Ping has been embedded.

The drill-down table allows web access counts to be viewed based on the URL. To view drill-down data, click on an individual row. A date range can also be specified to view statistics within a certain period of time. The Destinations section will also display aggregated sources, medium and campaign pie charts (see below) when that data is available.

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Sources Page

Sources provides a graphical summary of marketing campaign data based on UTM codes.

The Sources view consists of a few charts that each represent a UTM parameter. The UTM values are displayed in the aggregate from most to least accessed.

For a more detailed and customized analysis, Ping data can be queried and reported on at the person level within the Query tool, using standard person-scoped exports and filters available from the Slate Template Library, as well as Configurable Joins.

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