Content Blocks are used to conditionally insert HTML content into Deliver mailings, decision letters, merge fields on forms, or portals. While translation codes and Liquid markup can also be used to insert conditional content into a message, content blocks enable HTML editing and formatting of the content prior to being merged into the mailing.

✨ Tip

Before adding a content block to a mailing, first create the content block content. For additional information, refer to the Creating Content Blocks Knowledge Base article.

Content blocks are applied to a Deliver mailing by referencing an export present in the recipient list query. In the Deliver mailing that should display the content blocks, navigate to its recipient list by clicking Edit Recipient Lists. Add any exports to be used as merge fields in the mailing, as well as any necessary filters.

To insert a content block as a merge field in a mailing:

1. In the Edit Message view of the mailing, place the cursor where the content block content should appear. 

2. Click Merge Field in the top row of the WYSIWYG editor.

3. From the list, select Other.

4. Enter the following text:

   NAME OF EXPORT | snippet: "KEY OF SNIPPET"

   where NAME OF EXPORT is the name of the export in the recipient list query, and KEY OF SNIPPET is the key of the content block that contains the codes to merge into the message.

5. Click OK.

To merge in the "Interest" export for the Slate University example, this merge field would look like:

In the Slate University example mailing, the message content looks very simple. The content blocks for each corresponding major will merge into the message, however the internal view of the message itself looks like:

When previewing this message, the content block merge field dynamically displays the content block corresponding with that record's academic major interest. For instance, this sample record has an academic major interest of Physics, so the content block with the value of "Physics" displays: