Summary
Building drip marketing campaigns in Slate is straightforward with the use of populations. Learn how to elevate your marketing strategies by leveraging analytical tools like Ping, UTM codes, and Google Analytics to complement your campaigns.
Video Topics
| Topic | Timestamp |
|---|---|
| Agenda | 00:55 |
| Campaign Configuration | 01:40 |
| Sample Population Spreadsheet Example | 08:40 |
| Segmenting Populations | 09:58 |
| Campaign Communication Flow Example | 15:00 |
| Leveraging Ping | 18:37 |
| Merge Fields/Conditional Logic Example | 27:50 |
| Split Testing in Deliver | 29:50 |
| Utilizing UTM Codes | 32:45 |
| Print Account - Postcard/Letter via Deliver | 43:25 |
| Sign Off | 48:37 |