Message Groups (Opt-Out Groups)

Create multiple unsubscribe options in Deliver mailings with Message Groups. These message groups allow the recipient to opt out of a single message group (such as undergraduate, graduate, history department, etc.) rather than setting the "Opt Out" tag by opting out from all future communications. When sending emails where exclusion from a particular opt-out message group is desired, you can use the "Opted Out of Mailing Groups" filter.

Create a Message Group

Use the following steps to create a population and a rule to add records to that population:

1. Click Database in the top navigation bar and select Message Groups.

2. Click Insert.

3. Enter the following user configurations in the popup window:

  • Active - Set the new message group to "active" to begin using it immediately.
  • Name - This is the internal name for the message group.
  • Unsubscribe Name - This is the name of the message group displayed to recipients on the unsubscribe page.
  • Unsubscribe Message - This optional text is displayed on the top of the unsubscribe page.  
  • Unsubscribe Form - Lists all forms with a scope of 'Unsubscribe Survey'. Select the form to be shown to users unsubscribing from the selected message group. 
    (Refer to the Custom Unsubscribe Follow-Up Form Knowledge Base article for information on Unsubscribe Forms.)

4. Click Save.


Add a Message Group a Mailing

Use the following steps to add a message group to a mailing:

1. Click Deliver in the top navigation bar.

2. Select the mailing to add the message group.

3. Click Edit in the top right-hand corner.

4. Select the message group in the opt out setting. 

5. Click Save.


The Message Group option will only display when you click on the opt-out link from a delivered message. The message displayed in the Deliver interface will only lead to the standard opt-out page without the Message Group option when the opt-out link is clicked.

Unsetting Message Groups

Records can be unsubscribed from a Message Group by either the student going back to a previous email sent from your institution from that specific message group and updating their unsubscribe request.


Administratively on the person's record, click on the specific message group present on the Dashboard tab of their record and click "ok" when prompted with the question "Do you want to change this unsubscribe preference?"

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