Many institutions wish to include their institutional branding when sending email communications to a population. Rather than recreating their branding from scratch every time a new email is created, institutions may elect to create an email template containing a header, footer, or other formatting elements. This is also a good time to ensure that marketing emails comply with the CAN-SPAM Act.
- Click Deliver in the top navigation bar.
- Select New Mailing.
- Enter the following Deliver configurations in the popup window:
- Name - Give the template a simple and informative name so it can be identified in the future.
- Folder - Important: Save the template in the Templates folder within Deliver. Do not save templates in Sub-Folders.
- Method - Select Email.
- Click Save.
After saving, the next screen will display a modified version of the Deliver, without the send or recipient list options.
No Recipients or Send button?
This is expected, as templates do not use a recipients list. Therefore, a message can never be sent from this screen. Action item options are not available in this interface.
The template can be built by first clicking the Edit Message button. From the editing window, institutional branding may be added. Resources for designing the template can be accessed within the toolbar:
- add images by clicking Image in the WYSIWYG editor
- add a table to your message by clicking Table
- edit or create the HTML for your email template by clicking Source
Other than the Sender, it is recommended that no additional information is added to the other fields. Remember, this is an email template, so whenever this format is selected, the details provided here will automatically populate.
Start by making one basic institutional template. Once you are familiar with making templates, start strategizing the development of additional email templates (e.g., marketing templates versus transactional templates).
No Merge Fields?
There are no merge fields available in a template because there are no recipients associated with this mailing. Do not manually add merge fields to an email template! Merge fields should be added to the individual emails to ensure that the export fields match.
Saved email templates will be available from the template menu. Access the template menu in the Edit Message toolbar when building form communications, event communications, or Deliver campaigns. The template menu will display all items saved in the Templates folder.
All details from that template will then automatically populate in the message window. Once complete, proceed with adding merge fields and other message details.
What does Replace Actual Contents mean?
If an email already has content and an email template is added at a later date, a prior message can be preserved by un-checking "Replace actual contents."